Competences of the communicator to face organizational problems
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Abstract
The world is facing a health crisis that has sparked a revolution focused on social learning, a sense of community and the appreciation of people. In this environment, organizations must take advantage of the richness of their diversity and their capacity for collaboration as instruments of sustainable competitiveness. For this, a communication professional capable of interpreting situations, capitalizing on imaginative potential and executing coordination skills with the other is required. In this sense, based on the model of competencies and the dimensions of the communication phenomenon, on the one hand, generic competencies of the communicator are proposed in organizations around analytical capacity, creative ability and the management of collective intelligence; and on the other hand, professional competencies that should emphasize the dimensions of interaction and social structuring, which will allow them to build social networks to respond to current challenges.
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