Digital communication of ultra-processed cereals between young people in France and Mexico: Collaborative camera and eye tracking
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Abstract
Highly processed cereals (HPC) are products that, in society's perception, are located in an ambiguous zone between what is beneficial and what is harmful to health. In this ongoing study, collaborative camera and eye-tracking techniques are used with young people from Mexico City and Chambéry, with the purpose of understanding their main reactions to the advertising of highly processed cereals on the socio-digital platform YouTube. Although the study is still in development, it can be anticipated that similar behaviors are observed in young people. The collaborative camera will help identify involuntary behavior patterns, physical responses and communication codes not expressed by other methods used by youth to categorize them. This will allow possible connections to be established between various situations and contexts, which could be used in the creation of more effective and beneficial health messages for communication.
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