Perceptual Variables and Nascent Entrepreneurship in Selected Latin American Countries. Evidence from GEM 2018 Survey.

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The Anáhuac Journal, Vol. 24, núm. 2, 2024.
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Published: Oct 7, 2024
DOI: https://doi.org/10.36105/theanahuacjour.2024v24n2.2270
Keywords:
entrepreneurship, theory of planned behavior, Latin America, entrepreneurial intention

Main Article Content

Luis Enrique Landa Fournais
Universidad Anáhuac México
Sara María Landa Lizarralde
Graduate Student MBA Program; Brandeis University, Internaitonal Business School
https://orcid.org/0009-0006-6224-0618

Abstract

Abstract


Purpose: Provide empirical evidence of the impact of perceptual variables and beliefs on a person's decision to join or not to join the group of nascent entrepreneurs.


Methodology: Logistic regression applied to the most recent data from nine Latin American countries available in the 2018 GEM survey. Following existing literature, we interconnect perceptual variables with control variables in the form of sociodemographic characteristics.


Results: New entrepreneurs tend to depend more on subjective perceptions than on sociodemographic variables. Evidence suggests that having the confidence of possessing the necessary knowledge and skills plus knowing a model entrepreneur are inseparable variables with the greatest impact on the decision to become an entrepreneur. Our results also suggest that entrepreneurial knowledge does not necessarily originate from formal classroom education, as this variable was found to be not significant in the model. This supports the hypothesis that confidence in one's knowledge and abilities result from the contact with other entrepreneurs who serve as role models, instructors and mentors, which is consistent with Social Learning Theory.

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How to Cite
Landa Fournais, L. E., & Landa Lizarralde, S. M. (2024). Perceptual Variables and Nascent Entrepreneurship in Selected Latin American Countries. : Evidence from GEM 2018 Survey . The Anáhuac Journal, 24(2), Pág. 1–25. https://doi.org/10.36105/theanahuacjour.2024v24n2.2270
Issue
Vol. 24 No. 2 (2024): The Anáhuac Journal, Vol. 24, num. 2, 2024, Second Semester
Section
Artículos
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Author Biographies

Luis Enrique Landa Fournais, Universidad Anáhuac México

Luis E. Landa Fournais has a B.A. in Economics from the Universidad Anáhuac in Mexico City. He earned an M. A. and a Ph.D. in Economics from Georgetown University in Washington, D.C. He worked at the Inter-American Development Bank in Washington, D.C., and as a financial sector economist in the country office of the World Bank in Mexico City. During President Fox’s administration, he was General Director for the OECD and the Puebla Panama Plan Initiative at the Ministry of Foreign Affairs. He later worked as a Transfer Pricing Tax Auditor in Mexico’s IRS. He is currently a full-time professor at the Business and Economics School at the Universidad Anáhuac-México.

Sara María Landa Lizarralde, Graduate Student MBA Program; Brandeis University, Internaitonal Business School

Sara María Landa Lizarralde holds a degree in Chemical Engineering from Universidad Iberoamericana in Mexico City and an MBA from Brandeis University in Boston. MIT Technology Review LATAM has recognized her as a Latin American Innovator Under 35. As a co-founder of successful ventures in the education, finance, and tourism sectors, she has a proven track record in entrepreneurship. She is a partner at ELEVIN Solutions, where she empowers entrepreneurs to cross the chasm between ideas and reality. Additionally, she serves as a mentor and judge in several startup accelerators across the United States.

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